How does summer become endless? – with Raffaelo
For an Eastern European market a very special packaging was launched. Thus Raffaello pralines presented themselves in a special outfit for Valentine’s Day. In addition to the size of the packaging, opening played an important role. The value of the recipient should already be recognizable in the packaging. Accordingly, an invisible magnetic closure was integrated. Both flaps were thus fixed in the middle. When the box is opened, the entire content of the box spreads out in front of the person receiving the gift.