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Successful project: Masterpiece of packaging art - Glenfiddich anniversary gift packaging

With high-quality opening experiences from FIXUM

In spring 2024, Heynen GmbH & Co KG contacted FIXUM at an early stage to develop the perfect closure solution for the anniversary packaging of Glenfiddich 15th anniversary whiskey. Thanks to the close collaboration and timely involvement in the development process, our creative technologists were able to make full use of their expertise in high-quality, high-adhesion closure solutions and develop a packaging solution that combines maximum functionality with an elegant design.

Hochwertiger Magnetverschluss für Jubiläumsverpackung

Why FIXUM?

FIXUM is your partner for customised fastening and closure solutions that are not only invisible, but also indispensable. Our products, from adhesive tapes to magnetic closures, are crucial for the functionality and overall impression of packaging. We offer you individually tested solutions that meet your specific requirements.

Fixum High Performance Klebeband für perfekte Verklebung

Our solutions are characterised by:

  • Security
    Reliable protection and stability: Our closures guarantee a secure hold - whether during transport or storage. High-quality adhesive tapes and precise magnetic closures reliably protect your product and strengthen confidence in your brand.
  • Optics
    Flawless design, strong effect: Invisible fastening solutions such as flush integrated magnets ensure an elegant appearance. Your packaging becomes an eye-catcher without compromising functionality.
  • Haptics
    Feel the experience - the opening experience counts: From gentle resistance to a distinctive "click" - our closure solutions convey value, awaken the urge to play and create an emotional bond with the product.

Additional highlights:

  • Playful interaction
    Packaging that stimulates the play instinct promotes brand loyalty. The more senses are stimulated, the more intense the experience.
  • Perceived quality
    The right choice of material, texture and finish not only make your packaging look classy, but also turn it into a promise of quality.
  • Lasting effect
    Packaging that is visually and haptically convincing remains in the customer's memory and increases the willingness to buy and price.
Klebeband- und Magnetverschluss-Test für Glenfiddich Verpackung

Requirements and challenges of premium packaging

Thanks to the early collaboration with FIXUM, Heynen GmbH & Co. KG had the opportunity to extensively test and optimise various closure solutions before the packaging went into production. The aim was to develop a magnetic closure that not only holds securely, but also has a convincing haptic and acoustic effect to emphasise the premium feel of the product. In addition, the right adhesive tape was to be used to ensure a secure, tension-free bond.

The packaging design posed particular challenges. One side of the packaging, which is printed all over and contains die-cuts to make the whiskey bottle and glasses visible, could not be damaged. At the same time, the other side, the book cover, had to be designed in such a way that the magnetic fasteners could be integrated inconspicuously. A double-layered design was realised here in order to integrate the magnets flush with the book cover in a visually appealing way.

Careful selection of the adhesive tape for the high-quality packaging

In order to find the optimum solution, our creative technologists tested various adhesive tapes under tension using white cardboard samples. The double-sided high-performance adhesive tape met all the requirements: It holds reliably and handled the material tension with ease. This careful selection ensured that the bonding was both reliable and durable.

Fixum Befestigungslösungen für Glenfiddich Verpackung

The development of the magnetic fastener

Our creative technologists tested various combinations of UFO magnets, metal plates and disc magnets on white samples to find the optimum solution. The white samples served a crucial purpose: they made it possible to realistically experience how the magnetic catch works. These tests gave both the customer and the brand a feel for the opening experience - an important step in making an informed decision.

The final solution consisted of UFO magnets hidden in the double layer of the book cover, leaving only the flush magnet visible. These magnets offer a fixed positioning that prevents them from falling out or twisting and are characterised by high holding forces thanks to an integrated metal plate. On the opposite side of the packaging, we positioned self-adhesive disc magnets from the inside to enable quick and precise fastening. As the magnetic force for this closure is very high and therefore requires a high opening force, we additionally secured the magnets with adhesive tape to prevent them from moving during production and tearing out later.

The result and customer benefits

The magnetic closure not only offers reliable functionality, but also keeps the packaging secure - even when stored upside down. The haptically and acoustically high-quality solution emphasises the exclusive character of the packaging and offers the customer a convincing premium experience. Thanks to white samples, the customer was able to select the optimum solution that was both technically and visually convincing. Our precise planning and implementation also ensured on-time delivery to the packager Rolf Kirst - AH Service, so that production could start smoothly.

Project completion

With FIXUM at your side, you benefit from customised fastening solutions that are not only invisible, but also indispensable. Our expertise and our demand for perfection make the difference - for packaging that is visually impressive and functionally convincing.

FIXUM - connecting materials. Invisible, but indispensable.