Metal discs and magnets from FIXUM - the invisible heroes
Gizeh, a traditional brand in the cigarette paper sector, has successfully differentiated itself from the competition. The aim of an innovative booklet was not only to strengthen its market position, but also to optimise its functionality.
A decisive factor in the Gizeh booklets is the magnetic closure from FIXUM. This ensures that the booklet remains dimensionally stable and functional - even when it is almost empty. Consumers can therefore access it without any problems right up to the last leaflet.
When designing this innovative packaging, it was important that it could be filled on the existing machines. To ensure this and prevent damage to the tabs, they have been doubled and the magnet has been placed open in a punched-out section.
The Gizeh clasp is securely closed by using a strong FIXUM magnet in combination with a flat metal plate. To ensure the highest quality, metal plates and magnets undergo a complex production process at FIXUM. Before delivery, all fasteners are subjected to a comprehensive and complex quality control process. This thorough testing process ensures that all closure elements function perfectly, both in terms of their opening force and the high-quality sound they make when opening and closing.
By implementing this innovative closure solution, the company has successfully differentiated itself from the competition. In particular, the unique opening experience not only won over existing customers who remained loyal to GIZEH products, but also new customer groups who were attracted by the creative and appealing packaging.
The introduction of coloured magnets for various product lines also contributed to this success.
In this way, FIXUM has helped the Gizeh brand to lead the way in terms of innovation and functionality. Customers benefit from a high-quality packaging solution that fully meets their needs - right down to the last leaflet