Magnetic innovation in everyday shopping - The LIEBLINGSKORB with FIXUM magnets
The "LIEBLINGSKORB" from EPP- Design GmbH & Co KG is a remarkable innovation in the field of shopping baskets. The company is a leading manufacturer of high-quality and unique shopping baskets in which our magnet solution plays an important role.


LIEBLINGSKORB: Unique design for everyday shopping
The LIEBLINGSKORB differs from conventional shopping baskets. Made from the innovative lightweight construction and design material expanded polypropylene (EPP), it combines exceptional stability with a feather-light design. The excellent thermal insulation enables frozen food or hot meals to be stored safely. The basket is also extremely easy to clean and hygienic - an ideal solution for demanding everyday shopping.
The magnetic revolution: focus on individuality
An outstanding feature of the LIEBLINGSKORBES are the magnets supplied by FIXUM. Two magnetic, powder-coated logo plates are integrated into the basket and open up a world of customisation. By simply swapping the plates, customers can attach their favourite colours. The magnet attached to the side holds the high-quality metal logo securely and makes it easy to remove and replace - an impressive feature that brings individuality and flexibility to everyday shopping.
The challenge we faced at the beginning of the joint project proved to be a difficult task. In addition to all the great and unique properties of EPP, the material has a challenging surface texture for bonding. In addition, it must be ensured that the magnets fixed with adhesive can withstand the many influences of everyday life, from vibrations during transport of the baskets to changing temperature conditions and the replacement of the logo plates, which puts a lot of strain on the adhesive bond every time. Numerous test series at FIXUM and final tests under real conditions at EPP-Design resulted in a customised solution that overcomes all challenges and does justice to the high quality of the LIEBLINGSKORBS.
Positive response and growing interest
The magnets we supplied have exceeded expectations and have contributed significantly to the positive response. The option of customising the basket according to personal preferences has led to increased interest in this innovative basket. The customers of EPP-Design GmbH & Co. KG appreciate the flexibility of the magnetic solutions and the possibility of customising their shopping companion according to their individual preferences.
Conclusion: Customised magnet solution for the shopping basket of tomorrow
All in all, the LIEBLINGSKORB with FIXUM magnets is not just a shopping companion, but a contemporary answer to the needs of modern consumers. The future promises further developments and adaptations, and EPP-Design GmbH & Co KG is always endeavouring to offer its customers innovative and individual solutions for everyday shopping.
We are looking forward to further developments and are pleased to be able to continue offering our customers customised and innovative solutions in the future. As your reliable contact partner, we will be happy to provide you with customised solutions.
