
Strong design - weak fastening? Find out how your POS display remains stable right to the end.
When a great display fails because of the mounting
It should have been the star of the sales area - large, eye-catching, perfectly staged. But after just a few days it was clear that this display would not survive the planned weeks. Not because of the design. Not because of the material. But because of the incorrect mounting and the ill-conceived construction.
From eye-catcher to problem case
An agency developed an elaborately designed POS display for a major campaign. The design was creative and perfectly tailored to the retail sector - a real eye-catcher. But shortly after installation, the first signs of damage became apparent.
The invisible problem: tension in the material
Sometimes a single design error is enough to throw an impressive POS display off the road to success: What looks stable in the design plan can fail in practice.
Folds that are set too close together, missing or incorrect creasing, unfavourable wave directions - all this builds up tension. Combined with an unsuitable or inexpensive fastening product, this quickly leads to deformations, loosened connections and, in the worst case, to a complete collapse of the construction.
Why this is dangerous for your POS success
An unstable display is more than just a visual problem. It costs visibility, customer confidence and, in the worst case, sales. Anyone who invests in design and material should not compromise when it comes to fastening.
Typical consequences of an unstable display:
- Campaign objectives are missed
- The brand message loses impact
- Customers perceive the damage consciously or unconsciously
- Sales can drop noticeably
- Additional costs due to replacement or repair burden the budget
How to avoid expensive breakdowns
A few decisive measures are needed to prevent this from happening in the first place. Stresses can be reduced by staggering folds and grooving them cleanly. Targeted perforations also relieve the material, while an adapted corrugation direction effectively reduces forces. Supplemented by FIXUM's premium fastening systems, which are precisely matched to the weight, material and duration of use, and by practical tests before series production, the display remains stable - from the first minute to the end of the campaign.
Your advantage with FIXUM
The display is stable thanks to design optimisation and the use of high-quality fastening solutions:
- stable until the last day of the campaign
- visually flawless
- with maximum impact at the POS
Conclusion
Anyone investing in design, production and brand presence should not make any compromises when it comes to fastening. The right solution determines whether a display can develop its full effect - or whether it will be a negative example on the market after a short time.
FIXUM supports you right from the start - with advice, material tests and customised mounting solutions that deliver what your design promises.
Let us plan your next display right from the start. Arrange your free initial consultation with FIXUM now - before a great idea turns into an expensive false start.