Hugo Boss Verpackungsverschluss

How do you sell shorts? – with Hugo Boss

Hugo Boss wanted equally high-quality packaging for a special series of high-quality underwear. FIXUM combined the folding box with a magnetic closure. The special opening experience has a positive influence on brand perception. In addition, this magnetic closure also enables multiple non-destructive opening at the POS to support sales.



The hinged lid box has a metal plate incorporated into the doubled flap. The magnets are located in the opposite side wall. When opened against a gentle resistance, the contents become visible and the customer can make his purchase decision.

In order to make the magnets invisible and thus underline the magic of this closure variant, a quickFIX® strip was incorporated into the side wall of the box. This enables very fast and precise manual packaging. In addition, all tensions have been reduced to a minimum. The material thickness of the quickFIX® creates a stable web that enhances the appearance and feel of the packaging.